The First Chinese Brand Zinoro Will Be A Crossover Based On The Bmw X1

The First Chinese Brand Zinoro Will Be A Crossover Based On The Bmw X1

New Zinoro brand, created by the joint efforts of the Bavarian BMW and Chinese Brilliance specifically for the China market, already testing its first model. To open the brand to the world will be a compact crossover, built on the basis of the BMW X1.

Zinoro brand was presented to the world about a month ago. In November at the auto show in Guangzhou to take place the premiere of the first model of the brand, which is currently undergoing testing in Europe. It will be a crossover with motor - Zinoro plans to concentrate on producing eco-friendly vehicles.

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The first spy photos have already appeared on the Internet. According to them, the partners decided to use as the basis of the most compact of the Bavarian crossovers. What confuses you just stuck a label on the grille because BMW blue and white "propeller" is located directly on the hood of the car, and the Bavarian brand "nostrils" of course not go Zinoro inherited. You can also notice the difference in the front bumper models and front headlamps.

Zinoro brand will have to grab a big piece of the emerging market for electric vehicles in China and to compete with the previously presented to the Denza brand created by companies Mercedes-Benz and BYD, which also will produce electric cars. Another declared player in this market - Venucia brand, which was created jointly by Nissan and Dongfeng.

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Zinoro will be promoted in China as an independent brand with its dealer network and will be maximally distanced from BMW. Primarily due to the fact that BMW already has its own sub-brand i, under which the Bavarians are going to sell electric and hybrid models.

The second model Zinoro will, most likely, sedan based on the previous generation 3 series (with index along the E90).

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